The Everyday Athlete

An editorial campaign to launch Under Armour’s new S/S collection, we moved from behind our desks into Lee Valley Athletics centre for the shoot. Four different athletes were put through their paces to show off the Under Armour kit as it’s meant to be used; for real everyday workouts. We worked with director Sannchia Gaston, and sports photographer Tom Joy to bring the concept of the Everyday Athlete to life.

Creative Ideation | Art Direction | Music selection | Shotlist | Selects | Briefing in talent, retouching | Working with designers on the edits