Clean & Clear
Clean & Clear
We do skincare, you do you
Talking to teens about the most difficult thing: their skin. We approached this brief to shift them from a place of anxiety to a place of confidence, under the umbrella direction of ‘we do skincare, you do you’.
Creating a collection of branded content for social that was very real, we asked a group of teens to show us their everyday lives and passions via their phones and disposable cameras, all around the theme of confidence.
They shared their skincare thoughts in the most personal way possible, via voice notes. Showing that everyone has different struggles with their skin, and that Clean & Clear has something for everything.
Creative Ideation | Creator Sourcing | Briefing in creators | Selects | Working with designers on edits