Play Hard

A collaboration between ASOS and Under Armour, we worked on marketing the Under Armour brand to the ASOS audience, whilst keeping their brand values at the core of what we created. Play Hard was born - a concept that centres around the joy of exercise in the tough moments and the release afterwards. Stills were shot by Serena Brown, motion was captured by Carmen Pellon.

Creative Ideation | Art Direction | Shotlist | Briefing in location, movements, music, retouching | Working with designers on the edits | Selects