OGX Brand TVC

A campaign to link together the emotional disconnect between women and their hair. How taking hair seriously, nourishing it and caring for it means that you’ll not only have great hair, but you’ll also feel more confident, because hair confidence is real.

I led a team of creatives and designers to bring this emotional narrative to life in the best way, using a poem as our VoiceOver to tap into that tension. Director Christelle de Castro took things to the next level, with amazing set design and camerawork.

Creative Ideation | Art Direction | Briefing in casting, set design, styling, retouching | On Set Direction | Edit direction