Spotting Style Savings

Ever wary of the cost of living crisis, eBay released a January campaign to combat the blues with all affordable style picks you can find on their site. The concept was style spotting; the feeling you get when you finally find a piece in the labyrinth of eBay that just works, paired with visually taking inspiration from street style shots and on the street fit checks on TikTok.

We briefed in nine different creators who champion pre-loved style; three who are handbag aficionados, three sneaker heads and three fashion lovers. They created content for us that showed off their eBay finds in the best light, on the street, being worn as intended. I worked with a team of designers and creatives to create three batches of content and over 100 assets, all championing pre-loved fashion as the affordable joy it is.

Creator selection | Briefing in creators, grade, music | Selects | Working with designers to make edits