As Seen On Screen

Bringing ASOS’ brand line ‘as seen on screen’ to life, literally.

We dived into the endless inspiration loop that is our phones, linking a whole range of looks together, over and over again. Hinging on ASOS’ core value of democratising fashion, the cast was intentionally representative of ASOS’ audience.

We created a social campaign that crossed from TikTok to Snapchat to YouTube, in the UK, France and the US, spreading fashion inspiration wherever we went.

The first month we worked with content we’d shot, but for the next two months we briefed in a team of well-known US-based fashion creators to replicate our concept themselves.

Shotlist | On set direction | Briefing in talent, creators, grade, designers | Working with designers to create edits | Selects