Fashion: Free to Sell

A UK wide campaign to let people know that it’s now free to sell your clothes on eBay. We worked closely with the client to bring to life the feeling of selling your clothes on eBay, and finding something new in the process. Nothing to wear = something to sell.

Photographers Hollie Fernando and Callum Su shot five different models that stretched across a broad range of fashion styles and tastes that shopping on eBay gives you access to.

The campaign supported a TV slot, and stretched across print, DOOH, OOH, onsite and a Waterloo billboard.

Art Direction | Shotlist | Briefing in casting, set design, styling, retouch | On set direction | Selects