Roblox
Roblox
A whole new world
We worked on a successful pitch to create social content for Roblox, with the aim of attracting more 18+ users to the platform. Through heroing the unique connections and experiences that can be found through playing games with them. We pitched four different routes, all using differing insights and art directions to hook in our audience, whilst educating them on the whole world they could open up on Roblox.
Creative Ideation & Direction | Briefing in and working with a team of designers
A way better platform
Route 4: breaking the fourth wall and actively trying to push users from other platforms like TikTok to Roblox. Moving from a boring scroll to the weird, wonderful, internet-infused world of Roblox.
Play your way
Route 3: tackling misconceptions and attracting 18+ players by showing the diversity of identities who use Roblox. Letting people know that there’s something for everyone.
A world without limits
Route 2: a true immersion in the world of Roblox, taking them down the rabbit hole. A world within a world within a world.
Everything’s Here
Route 1: showing users how it feels to jump into Roblox head first, with dynamic typography.