Tinder
Tinder
Dating Gets Real
An international social campaign to get Gen Z to download Tinder, and upgrade to Tinder Gold. For all the feels obvs.
The idea was real feels, and to bring this to life we worked with Gen Z creators to create two types of authentic content. The first video was our creators getting ready for a date, which lifted the lid on previously private behaviour and tapped into the prolific GRWM trend. And the second was a video of them going on an aspirational date that we knew our Gen Z audience would love to go on with someone special that they’d found on Tinder. Coffee dates, going to the park, brunch, the lot.
The content performed really well across TikTok, Snapchat, Instagram and Meta, especially as it was styled as content rather than an ad.
Creative Ideation | Art Direction | Creator casting | Briefing in music and creators | Working with designers on the edits